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The meeting with the CEO of Rakuten: Lithuania can become a gateway to the EU market for Japanese business

President Gitanas Nausėda met with Hiroshi Mikitani, CEO of Japan’s largest e-commerce and financial technology company Rakuten. The President invited online bank managers to consider investment opportunities in Lithuania and open business headquarters and a service center in Lithuania.

The President emphasized that the entry of large Japanese business companies into the Lithuanian market is a natural step in the continuation of economic cooperation between the two countries, especially following the intensified trade between the two countries and the free trade agreement with the European Union “Japan is our main partner in Asia. Trade between Lithuania and Japan is growing rapidly. There is an active interest in our country, its products, business opportunities, so it is important not only to develop existing cooperation formats but also to look for innovative ways to bring businesses of our countries closer and promote synergies”, said the President.

The President suggested that Mr. Mikitani not only set up the headquarters of an online bank in Lithuania but also an e-platform of Lithuanian products that would help Japan to know the supply of Lithuanian products better.

The President presented favorable conditions for the development of financial technologies in Lithuania, as well as the opportunity for Japanese companies to take the first steps into the European Union market from Lithuania. “Japan is one of the largest innovators in the world, and Lithuania is probably the most attractive country to develop technology businesses in the region. Our countries are perfectly complementary in economic terms, therefore Lithuania can become a gateway for Japanese financial technology, innovation, life sciences, manufacturing and other companies into the EU market”, the President said.

The President invited representatives of the Japanese financial technology giant and the entire fintech community to visit the largest fintech conference in the Baltics to be held on November 27-28, in Vilnius.

Rakuten is the largest e-commerce company and the largest online bank in Japan.

The President and First Lady Diana Nausėdienė are on a visit to Tokyo to attend the ascension ceremony of the Emperor. The inauguration ceremony, which will take place on Tuesday, October 22, will be watched by leaders from nearly 200 countries.

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